Partner With Us

Partner with the Voice of Innovation in the Upper Peninsula
UPword is the digital publication telling the story of what’s next in the Upper Peninsula of Michigan. We cover the dynamic communities, businesses, and people driving progress across the U.P., from organizations innovating in outdoor recreation to iconic local brands expanding their reach. We focus on the entrepreneurship, creative culture, and development that honor the U.P.’s heritage while building its future.
Our readers are the proud residents, business owners, and community leaders who are deeply invested in a prosperous and resilient Upper Peninsula. A partnership with UPword connects your brand with the spirit of ingenuity that defines the U.P.
Why Partner with UPword?
- A Trusted Platform
We are the dedicated voice for progress across the entire U.P., telling the stories of innovation that unite our communities, from the Keweenaw Peninsula to the Soo. - Authority in the Region
With an unmatched focus on the entire Upper Peninsula, UPword is the authority on the unique blend of heritage and innovation that defines the U.P. We tell the stories of progress that are essential reading for anyone invested in the region’s future. - A Curated Audience
Our stories travel and our open rates set the curve, offering a focused, uncluttered space to capture the attention of UP’s key influencers and decision-makers.
Let’s Build Something Together
Ready to learn more? Request a copy of our media kit or ask a question. Our team is eager to learn about your goals and design a partnership that delivers results.
Our opportunities include:
- Custom content collaborations
- Underwriting opportunities
- Branded content
- Website display ads
- Newsletter ads and sponsorships
Learn More
UPword is a digital publication focused on the Upper Peninsula of Michigan’s dynamic communities, businesses, and residents. We are part of the Issue Media Group, a national network of publications dedicated to solutions journalism, connecting communities, and inspiring progress.
For our partnership policy or digital specs, please note your request when you contact us.