Author

Tracy Certo

Tracy Certo's Latest Articles

The city as a startup

Tracy Certo, publisher of one of our sister publications, Pop City in Pittsburgh, brings back new ideas from the spring CEOs for Cities conference, including one key approach to urban development: Looking at cities as if they were startup businesses.

The Talent Dividend: How more college grads can add to a Michigan city’s bottom line

What's the best thing a city can do to achieve more economic success? Increase its number of college graduates. Read how the Talent Dividend calculates just how much college degrees add to a city's bottom line--think billions--and cities right here in Michigan are some of 57 competing for the $1 million dollar prize to boost college attainment.

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