LSSU marketing students report on airport

The Chippewa International Airport near Sault Ste. Marie got an update on how it’s doing recently from a group of Lake Superior State University marketing students. 

The students conducted a two-week survey during their marketing research class to determine demand for additional flights, the demographics of airport patrons, and overall satisfaction rates from customers. 

The survey was no mere exercise in research; the students were commissioned to conduct it by the Chippewa County EDC. Next up, the EDC plans to work with LSSU to track seasonal changes in passenger travel.

Writer: Kim Eggleston
Source: Lake Superior State University